Multimedia Pitch Plan

  • Your General Topic
    • Black Friday Shopping During COVID-19 and what the changes might look like
  • Additional potential angles.
    • Holiday shopping in general
    • Cyber Monday
  • How would you explain the story in ONE sentence?
    • Black Friday shopping is going to look different this year with many stores not opening on Thanksgiving Day and many people opting to shop online instead.
  • What are the unanswered questions you hope to explore?
    • Are the mall’s doors going to be open on Thanksgiving?
    • What kind of traffic is the mall expecting for Black Friday?
  • What’s the best medium for the story?
    • Video
  • If it’s video: what’s the potential for scenes and dynamic action you can take our viewer through?
    • People shopping in the mall (or the mall being empty?)
  • Audio: What are the dynamic sounds we’ll hear to provide interest and emotion?
    • Crowd noise, register beeps, typing, Christmas music
  • Interactive/Social Media: How will you get the audience involved to interact with the story?
    • Instagram poll on social media: Are you planning on going Black Friday shopping this year?
  • In each story, who are the characters, and are they accessible?
    • I’m hoping to speak to one of the mall managers and hopefully some holiday
  • Where do you need to go to tell the story?
    • The mall
  • What’s the potential impact of the reporting?
    • Informing people on holiday shopping during COVID and what the changes might look like
  • Has anyone else done this reporting regionally or nationally? How will ours differ from that?

 

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