This research proposal dives into the world of video game marketing. This paper discusses previous marketing campaigns for older video games consoles such as the Nintendo Wii and Xbox 360 to find out how these consoles were marketed and how that marketing worked for them in the long run. After this review of older generations, … Continue reading Proposal: How will Future Gaming Consoles be Marketed?
Google Scholar Search: Video Game Console Marketing Results : 32,400 Source Cite : Wesley, D., & Barczak, G. (2016). Innovation and marketing in the video game industry: avoiding the performance trap. CRC Press. ISBN: 978-0-566-09167-4. Search : PlayStation Marketing Results : 27,400 Source Cite: Tung, R. (2001). The Sony Playstation!: consumer marketing the world’s most popular … Continue reading Videogame Consoles Marketing
My initial research idea was about video games and that is what. I wasn’t sure where exactly I wanted to take it at this point. There were many different ways I could have gone with this idea which is why I have decided to stay with the topic of video games. I want to … Continue reading Insight into Videogame Marketing.