Google Scholar Search: Video Game Console Marketing Results : 32,400 Source Cite : Wesley, D., & Barczak, G. (2016). Innovation and marketing in the video game industry: avoiding the performance trap. CRC Press. ISBN: 978-0-566-09167-4. Search : PlayStation Marketing Results : 27,400 Source Cite: Tung, R. (2001). The Sony Playstation!: consumer marketing the world’s most popular … Continue reading Videogame Consoles Marketing →