This presentation goes over and answers Questions 57,58,59. It uses a marketing example to apply the answers to the questions in a real setting. The questions are as follows
- Q57 – CAN I USE DIRECT OBSERVATIONS IN ACTION RESEARCH?
- Q58 – WHAT ARE THE ELEMENTS OF CONDUCTING EFFECTIVE OBSERVATIONS?
- Q59 – HOW DO INTERVAL OBSERVATIONS ENRICH ACTION RESEARCH?
great summary on the following questions from the book. Getting someone to help in research who has a different view from yours is great because it would allow you to know view and know how to approach the research and conduct a thoroughly every aspect.