Deconstructing Social Media Influencer Marketing

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ADVANCED SEARCH 1
DATABASE – EBSCOHost
SEARCH WORDS – Influencer Marketing
LIMITERS USED – Scholarly (Peer Reviewed) Journals only, Academic Journals only
SEARCH RESULTS – 58
TITLE OF ARTICLE – “It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics.
SUBJECT TERMS – *Influencer marketing,  *Social influence, *Heuristic Pancakes, waffles, etc.,  Social marketing
APA CITATION –
Rohde, P., & Mau, G. (2021). “it’s selling like hotcakes”: Deconstructing social media influencer marketing in long-form video content on YouTube via social influence heuristics. European Journal of Marketing, 55(10), 2700–2734. https://doi.org/10.1108/ejm-06-2019-0530



ADVANCED SEARCH 2
DATABASE – EBSCOHost
SEARCH WORDS – Online Consumer Behavior
LIMITERS USED – Scholarly (Peer Reviewed) Journals only, Academic Journals only, Full Text
SEARCH RESULTS – 39
TITLE OF ARTICLE – Customer engagement in social media: a framework and meta-analysis.
SUBJECT TERMS – *Customer relations, *Electronic commerce, *Customer satisfaction Social media in business Organizational performance
APA CITATION –
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in Social Media: A Framework and meta-analysis. Journal of the Academy of Marketing Science, 48(6), 1211–1228. https://doi.org/10.1007/s11747-020-00731-5 



ADVANCED SEARCH 3
DATABASE – DOAJ
SEARCH WORDS – Social Media Marketing
LIMITERS USED – Journal has Seal, 
SEARCH RESULTS – 191
TITLE OF ARTICLE – Influence Maximization in Social Network Considering Memory Effect and Social Reinforcement Effect
SUBJECT TERMS – Technology, Social Sciences
APA CITATION –
Wang, F., Zhu, Z., Liu, P., & Wang, P. P. (2019). Influence Maximization in social network considering memory effect and social reinforcement effect. Future Internet, 11(4), 95. https://doi.org/10.3390/fi11040095

 

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