Search 1

• Database: Communication & Mass Media Complete
• Advanced Keyword Search: Social Media Marketing “AND” Advertising
• Limiter: Full Text, 2015-2021
• Search Result: 80
• Subject Term:
  • Branded entertainment
  • In-game advertising (Electronic games)
  • Social media in marketing
  • Product management research
  • Marketing research

Tuten, T. L., & Ashley, C. (2016). Do social advergames affect brand attitudes and advocacy? Journal of Marketing Communications, 22(3), 236–255. https://doi.org/10.1080/13527266.2013.848821

This article talks about how incorporating social features into advertisements affects the impact it makes on potential customers. The article also talks about the mysteries of advergames like the effects on brand development. In order to address this, the article has three studies that help compare the brand effects of advergaming.

This article will help my research because it introduces another type of advertising that may be more effective for affiliate marketing.

Search 2

• Database: Communication & Mass Media Collection
• Advanced Keyword Search: Affiliate Marketing “AND” Programs
• Limiter: Full Text, 2015-2021
• Search Result: 36
• Subject Term:
  • Publishing industry
  • Marketing

Affiliating with growth: Top affiliate marketing solutions for advertisers and publishers. (2020, January 12). Indiantelevision.com, NA. https://www.indiantelevision.com/mam/marketing/mam/affiliating-with-growth-top-affiliate-marketing-solutions-for-advertisers-and-publishers-200112

Search 3

• Database: Business Economics and Theory Collection
• Advanced Keyword Search: Social Media Advertising “AND” Marketing
• Limiter: Full Text, Oct 2019-2021
• Search Result: 171
• Subject Term:

• • Facebook (Online social network)
  • Social Media
  • Market research
  • Social networks
  • Marketing
  • Brand image
  • Consumer behavior
  • Data collection
  • Consumer behavior

Yeo, S. F., Tan, C. L., Lim, K. B., Leong, J. Y., & Leong, Y. C. I. (2020). Effects of Social Media Advertising on Consumers’ Online Purchase Intentions. Global Business and Management Research: An International Journal, 12(1), 89+. http://www.gbmrjournal.com/pdf/v12n1/V12N1-9.pdf

This article talks about the effects of social media advertising on consumers’ online purchases. It also states that the results from the study will be a huge contributor to future enterprises, communities, and other research. It will also help people in the marketing industry recognize that social media advertising can help increase product sales.

This is a great article for my research proposal. It will be useful to see how big of an impact social media advertising has on consumer decisions.