
Article Review: The Rise of an Athlete Brand
Provide the citation and attach a pdf of the article (10 pts) Su, Y., Baker, B. J., Doyle, J. P., & Kunkel, T. (2020). The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes. Sport Marketing Quarterly, 29(1), 33–46. https://doi-org.ezproxy.fhsu.edu/10.32731/SMQ.291.302020.03 What is the abstract of the article? (10 pts) … Continue reading Article Review: The Rise of an Athlete Brand