SEARCH TOPIC
My search topic is the impact that artificial intelligence has on the travel industry/travel agencies. I predict that by the end of my searches I will have reached saturation after my three searches.
DATABASES I USED
* Database is Communications and Mass Media Collection (Gale) – searched terms “social media travel”
Other limitations – Full text
Publication limitations – 2014 – 2021
Search results – 34 results, without publications limitations – 72
This search was able to provide me with enough articles that I needed. One that stood out to me was Travel Marketers Find Social Media Just Peachy (Dilworth, 2019). This peaked my interests because I might also be using how social media affects travel in my research. In short, this article discussed how specifically the Georgia Tourism Board had to revamp their site due to tourists wanting their trip to be planned out for them. A lot like how TripAdvisor has different places you can sightsee and even do tours. They have realized the importance of marketing with artificial intelligence to the traveler (consumer).
* Database is U.S. Newstream – searched terms “artificial intelligence travel”
Other limitations – Full text
Search results- 20 results.
I believe that this search was able to provide me with more information for my research. One article that I found intriguing was Driven By Strong Demand From Travelers Searching for Vacation Destinations, Desti Takes On Google Search: Powered By Artificial Intelligence, The Desti Travel Planner Uncovers The Best Content to Improve Time-Consuming Travel Research.
“Research is an integral component of planning and booking travel, and most of this research starts in the search bar. Recent research sponsored by Expedia Media Solutions shows travelers made 38 visits to travel sites in the weeks leading up to a booking. In a June 2013 American Express survey, thirty-four percent of consumers admit that they are overwhelmed by all the travelinformation and resources available online. Consumers are clearly not looking for more information, but more relevant information. Diving into trusted content and articles about the myriad of travel options helps consumers narrow down the options and make decisions,” (PR Newswire, 2013).
It then proceeds to discuss in different topics such as: marketing, user generated content, internet applications for tourism and a conclusion. I will most definitely be using this for my research studies as I found it to be very valuable.
* Database Academic OneFile Gale – searched terms “social media travel agency”
Other limitations – Full text
Search results- 2
The article that I found interesting in this search is Evaluation of Social Media Platforms Using Best-Worst Method and Fuzzy VIKOR Methods: A Case Study of Travel Agency. “With the social media marketing approach, the direction of brand investments has also changed. Even the global brands allocate 90% of their annual expenditures to advertising budgets. Companies have increased investments in advertisements on social media. US companies spent $5.1 billion on social media advertising in 2013, expecting to introduce their products and services,” (Calik, 2020). This article focuses more on how times are changing with the Internet and how the Internet is helping the travel agencies.
Saturation
In conclusion, I believe I have reached saturation at this point. I do not believe there were any other searches I could have done that would have shown me articles. Everything that I did find pertained to my study and what I was wanting information on. I have plenty of information I need for the method terminology, literature review as well as the outline. Lastly, I found that the databases I have used have had articles that are similar to one another in terms of context.
References
1. Dilworth, Diana. (June 9, 2008). Travel marketers find social media just peachy. Haymarket Media, Inc. DM News, (Vol. 30, Issue 23). https://go-gale-com.ezproxy.fhsu.edu/ps/retrieve.do?tabID=T003&resultListType=RESULT_LIST&searchResultsType=SingleTab&hitCount=72&searchType=BasicSearchForm¤tPosition=3&docId=GALE%7CA180553881&docType=Article&sort=Relevance&contentSegment=ZCUO&prodId=PPCM&pageNum=1&contentSet=GALE%7CA180553881&searchId=R1&userGroupName=klnb_fhsuniv&inPS=true
2. Driven by strong demand from travelers searching for vacation destinations, desti takes on google search: Powered by artificial intelligence, the desti travel planner uncovers the best content to improve time-consuming travel research. (2013, Oct 02). PR Newswire Retrieved from https://search-proquest-com.ezproxy.fhsu.edu/wire-feeds/driven-strong-demand-travelers-searching-vacation/docview/1438717553/se-2?accountid=27424
3. Calik, Ahmet. (Autumn 2020). “Evaluation of Social Media Platforms Using Best-Worst Method and Fuzzy VIKOR Methods: A Case Study of Travel Agency.” Iranian Journal of Management Studies, vol. 13, no. 4, 2020, p. 623+. Gale Academic OneFile, link.gale.com/apps/doc/A638158978/AONE?u=klnb_fhsuniv&sid=AONE&xid=9271abc9. Accessed 23 Apr. 2021.
